Huh? Am I crazy? Nope my eyes are open and my heart is eager for the upcoming year.
Yes everything is in flux and moving too fast. Yes the economy is still faltering and markets are precarious. And I’m certainly aware that clients are tightening their already taught purse strings. I don’t care.
Why? Because we photographers, especially the ones who work on location, are used to adversity. Things never go “as planned” in our work so why should any of this really bother us? We always have to think on our feet, adapt, adjust and bring back the goods.
How is this current state of transition any different? If anything because of the newfound glory of all the digitally inspired niches and their various info pipelines we have more opportunities for work.
Ok some venues are just not doing what they used to and as such some kinds of photography are becoming “rarer than an honest politician” but that’s not that big a deal. There was never really a big market for gritty news and documentary work ever. Even during the 50-60’s with Look and Life battling it out that was only a tiny fraction of all the photographic work out there. Frankly I wonder where all the death and dying photo stories that get the big photo awards ever get published anyhoo!
My prediction is this: With all the venues for reaching potential customers now the power of compelling imagery is even more important to cut through the din. This will require a different way of pricing/licensing since your photos won’t be used in a specific given publication/advert space. The photos will be used essentially everywhere but for a very short period of time because in a blink everyone will have seen the image and the next time they see it it will loose its impact. Ads will have to be generated more quickly to keep up with saturation and as a result the photography will have to be new.
That’s the ad/marketing dude stuff. For the news dudes we are going to loose the vertical image because 99% of the venues for our work will become screens which are horizontal. Forget the cover shot as there aren’t covers anymore. Cool! We never liked verticals and cover shots, although lucrative, were a ton of work and never really any fun. Also just as with the advertising mess people are getting tired of sorting through all the information clutter and are wanting a focused source of news that is relevant and vetted. Newspapers/news magazines will mostly stop being printed and will be online but not the same as they were. But their need for serious content will be just like the old days if not more. With things happening so fast we need to be plugged in to the news stream more than ever. I mean who are you going to trust to give you the skinny on that mess in City Council, some dudes blog? Who is going to sort out this whole deal with the scandal with the Governor? A “citizen journalist” who by day works at the car dealership? The guys who run news organizations are going to realize that the simple puff pieces that they ran for the last decade don’t cut it anymore and they have to go back to doing hard news, investigative news to survive. Now from a classic news photographer’s perspective, how can that be bad?
I’m not a soothsayer by any means. I have no crystal ball but peering into my beer glass of wonder I’m still pretty certain that although things are making many of us feel rather sea sick, it’s going to be a fun although bumpy ride.
As for me I have 4 personal projects in the works, one quite long term, new energy and fresh ideas and a decidedly confident attitude about 2010. New work, new clients, new horizons.
Happy photo to go with the prior delusional rant: A quick snap from my phone. BTW this is an ice cream shop made to look like a milk jug. The thing is about 35 feet tall.
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